Sandra Sassow, CEO of SEaB Energy, provides some valuable advice for would be exporters in support of UK Trade & Investment’s Export Week.
One of the key success factors is first finding local agents and then making them work hard for you.
Sandra Sassow said: “We strongly believe that local agents have accelerated our market entry. They bring local relationships to the table, and knowledge of the local regulatory environment. They can assist in navigating the import process and introductions to key contacts. Additionally, we have found them invaluable in localising the marketing materials.”
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